About
I build the unglamorous software that makes a business run.
I'm Gabriel — a developer in Brooklyn. I didn't come up through a CS degree or a big-tech pipeline; I came up by building things people actually used, breaking them, and fixing them until they held. Today I build AI automation, internal tools, and dashboards for small businesses — the stuff that quietly saves hours and rarely gets shown off.
The story
Three turns that got me here.
Open any one to read the detail.
Where it startedRunning a community taught me to build systems.I architected Seraphym — a Discord community with thousands of moving parts.
Moderation, a member economy, support tickets, reputation — all of it had to run without me babysitting it. That's where I learned that the hard part isn't the code, it's designing a system people can actually live inside.
The turnI realized small businesses have the exact same problems.Scattered data, manual busywork, tools that don't fit how they work.
A shop owner copy-pasting between five tabs is the same problem as a server drowning in manual moderation. Different words, identical shape. I started building for businesses with the same instincts I'd sharpened on Seraphym.
How I work nowI pick the boring, durable solution on purpose.Software you own, shaped to your process — not a rented template.
I'd rather ship something simple that runs for years than something clever that breaks the moment you look away. When the right answer is a plain rule instead of an AI model, I'll tell you — and build that instead.
How I work
What working together actually looks like.
Click through the phases — this is the whole engagement, start to finish.
Scope
Week 1We talk through the actual bottleneck — not the feature you think you want, but the time you're losing and why. I map it and tell you honestly whether it's worth building.
What you do
Show me the messy reality: the spreadsheet, the inbox, the workflow.
What you get
A clear, written scope with a fixed price and a definition of done.
What I’m good at
Give me the problem. Here’s what comes back.
Off the clock
When I'm not building
I'm usually deep in a community somewhere, taking apart something that works to see why, or wandering Brooklyn for the specific kind of coffee that justifies the walk. I care a lot about how things feel — software included — and I think the details nobody notices are exactly the ones that matter.